// shelf 2023
Make
Pieter Levels
11 highlights read may 2023 find this book ↗
Passages
in reading order
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01
Get an idea from problems in your own life.
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02
l enough, bec
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loc. 14
Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.
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loc. 19
Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.
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loc. 25
find where your specific audience hangs out on the internet (or in real life) and launch there.
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loc. 29
Grow organically.
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loc. 30
Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.
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loc. 34
Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.
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loc. 38
Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved.
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loc. 43
Exit by not putting your company for sale, but letting buyers come to you.
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loc. 51
Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!
Every passage I highlighted, up to 1,000 words per book.